American Red Cross
With blood donations at an all-time low all across the USA, The American Red Cross reached out to Cube to transform the way America donates blood. Blood Donor is the world’s first blood-tracking app, implementing an entirely new system which lets users know when their donations are used in life-saving operations, as well as receiving shortage alerts when donation centres are low on a user’s certain blood type.
O2 & England Rugby
With the rise in popularity of Touch Rugby, O2 and England Rugby reached out to us to develop a solution that could open the game to anyone and everyone, regardless of age, gender or level of ability. The O2 Touch app inspires new players with custom search features, engages existing players with specialised rewards, and reminds old players why they fell in love with the game in the first place.
In an ambitious move to open the world’s first package-free cosmetics store, LUSH needed a way to utilise mobile technology to replace the need for product packaging. Using object recognition and machine learning, we developed an app that recognises LUSH products in the real world, removing the need for packaging by displaying product names, ingredients, origins and benefits.